claudia zacharias
Designing experiences that drive connection, loyalty & growth.
Here, creativity meets experience. I lead multidisciplinary teams in creating meaningful digital and brand experiences for complex organizations and global brands.
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I partner with clients to create meaningful customer experiences that are human, intuitive and built to scale.
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Designing clear, connected experiences across complex products, services, and organizations.
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Strategy · Product Design · Design Leadership · Global Platforms
Featured Work.
Much of my day-to-day work at VML is under client confidentiality and isn't shown here — the case studies below represent what I'm able to share publicly.
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![Zō Atelier: Modern Product System for American Mahjong]()
Zō Atelier: Modern Product System for American Mahjong
Zō Atelier is a founder-led product venture exploring how American mahjong can be reimagined for a design-conscious audience without compromising the game’s deep cultural history or fast-paced playability. Operating at the intersection of systems thinking, industrial design, and business strategy.
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![Lincoln Access Rewards: New Member Earning Program]()
Lincoln Access Rewards: New Member Earning Program
To deepen customer loyalty and increase post-purchase engagement for new luxury vehicle owners, we launched a dedicated New Member Earning Category within the Lincoln Access Rewards ecosystem.
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![Ford + Lincoln Rewards: Missing Points Journey Redesign]()
Ford + Lincoln Rewards: Missing Points Journey Redesign
To reduce expensive call center volumes and improve customer satisfaction across both Ford Rewards and Lincoln Access Rewards, we redesigned the end-to-end "Missing Points" problem-resolution journey.
