| UX CD | CREATIVE | BRAND DESIGN |

I am a UX creative director and brand focused designer with a deep passion for my craft. On this site, you'll find UX case studies, projects showcasing my traditional design background and additional skills I've acquired along the way.

With over 20 years of experience in marketing and designing for both digital and print platforms, I've witnessed firsthand how the design landscape and content consumption have rapidly evolved. Embracing these changes and continually expanding my design footprint across all media is not only thrilling but essential for my professional growth.

My design philosophy is rooted in empathy, a fundamental principle of UX methodology. This approach ensures that every design decision I make places the user experience at the forefront.